The interest of the young people in building startups in Yogyakarta continues to increase. Unfortunately, not many startups can sustainably maintain their business.
“Technology plays an important role in this era of industrial revolution, for which its utilization needs to be optimized especially in the business world. Regarding capital, now there are many funding sources that can be found, access to capital is also getting easier. Not a few institutions, private or governmental, offer capital through various funding schemes,” said Satyaguna Rakhmatulloh, lecturer at Faculty of Animal Science (FAS) UGM who is also the assistant for Young Agriculture Entrepreneur Program of Agriculture Ministry when he became a guest speaker at PPTI # 2 Incubation Training on Wednesday (15/5).
The lecturer, familiarly called Guna, added that startup businesses can apply the canvas model business, which is a management strategy in the form of a visual chart consisting of 9 elements first introduced by Alexander Osterwalder in his book Business Model Generation.
“At first glance, the flow of the canvas business model actually seems quite simple. Broadly speaking, the flow flows from one business element to the next important element,” said Guna.
The nine elements are customer segments, value propositions (product excellence), channels, revenue streams (the most vital part that must be managed as much as possible), key resources (bulkhead in the business canvas model that contains a list of resources that should be planned and owned by the company), customer relationship, key activities, key partnership, and cost structure.
“In addition to the canvas model business, it can also be described in the form of a value proposition canvas, which is the reason why customers choose us over others. One good value proposition is a benefit that solves customer problems. Each value proposition is designed to meet the needs of the customer,” said Guna. (Nadia)